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$400,000 for the LFA is rediculous.  Let us not forget the pricing debacle of the GenIV Supra--IIRC initial purchasers paid approximately $70,000, then the price was reduced by half due to slow sales.  Optimistic price schedules are not new to Toyota/Lexus.  I can purchase a Ferrari 458 Italia for approximately $200,000 for asphalt outings, an Icon 4x4 for about $80,000 for offroad excursions, and a $40,000 Ducati 1098S for track days at the local circuit, and I'll still have $80,000 with which to play!