Automobile Forums  Where Car Enthusiasts Go to Discuss Cars Online

I recall that John Ruskin once said to the effect "if your product is truly exceptional, you do not have have to put your name on it."

So, I have to wonder about what the stylists were thinking when they put the final touches on the MKS' dashboard.  There is an oversized 'gun sight' on the steering wheel and on the consol, very large letters spelling L-I-N-C-O-L-N.

Either the folks at Lincoln are continuing the Detroit habit of over badging the product or this is a pictogram reminding us that the 16th President of the United States was killed by a gunman.