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Ford ad focus changining in a good way.

 
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hammatime hammatime
Enthusiast | Posts: 303 | Joined: 02/07
Posted: 03/03/07
08:49 PM

Recently,I've noticed that Ford is abandoning it's Bold Moves ad campaign in favor of an ad campaign that features it's products more prominently displayed in the ads.

All I can say is- GREAT MOVE- FORD.

It's about time that your product carrys the message to the people and not the message carrying the product to the people.

Now if you can fire the people uglying up your Lincoln product line with horrific front grill designs you might be getting even better.

But very nice to see a positive move in the right direction!  

bimmer98 bimmer98
User | Posts: 79 | Joined: 10/07
Posted: 11/07/07
10:07 AM

what has been the impact of these ads in the last 8 months?  

Warranties_For_Less Warranties_For_Less
New User | Posts: 3 | Joined: 03/08
Posted: 03/01/08
03:37 PM

Interesting,

Ford got stuck in a timewarp with their huge success with first Taurus jellybean style which was bold move, but all their moves since have been terrible. They should have taken page from Saturn and bring over all their Euro designs which are all top shelf designs, just as the Opel is in Europe.  

www.Warranties-For-Less.com  

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